A structured, practical path from zero to capable. Eight phases, twelve weeks, one solid foundation.
Each phase builds on the last. Click any card to jump to that section.
One week at a time. No skipping ahead.
"Paid ads come later. First they must understand content, tracking, and reporting. Otherwise they are just throwing budget into the internet fountain and making wishes." — from the guide
Produce a complete marketing starter pack for one sample business. This separates real learning from certificate collecting.
Paid ads come last. Master content, tracking, and reporting first — then you'll understand why the numbers matter.